Current Publication
IJCEM Current Publication

A Study on the Consumers Emotional Connect with respect to Fragrance in Soaps
Veni Nair, Josraj Arackel, Maharshi Ghosh, Shrestha Pal

The paper is aimed at impact of fragrance in soaps that help to develop a perception towards the product. The data used in this paper comprises of the attitude the youngsters have regarding fragrances in soap in the year 2016-2107. A hypothesis was performed to find the correlation between attitude and importance of fragrance and emotional connect of fragrance in soaps. The results indicate that the importance of fragrance does not effect the emotional connect towards fragrance but the attitude the person holds towards fragrance do help in connecting to fragrance in soaps emotionally.
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